Jared
byrd SR
Jared Byrd Sr
Jared byrd SR
I'm a senior go-to-market and partnership executive with 30+ years of experience driving growth across enterprise technology — from building channel ecosystems to architecting worldwide GTM sales strategy at one of the industry's most iconic software companies.
My career spans the full revenue spectrum. Most recently at VMware by Broadcom, I led the hyperscaler GTM motions with Microsoft and AWS, influencing $250M+ in annual bookings while navigating some of the most complex commercial negotiations in the company's history. Prior to that, as Worldwide GTM Sales Strategy & Execution Director in the Office of the President, I helped architect and execute a worldwide go-to-market system that scaled ARR to $5.3B, drove a 36% increase in subscription and SaaS bookings, and generated $3.4B in enterprise cloud pipeline, preparing the company for the $61B Broadcom acquisition.
I've operated across every route to market: regional solution providers, national resellers, GSI, MSP, CSP, distribution, direct, OEM, technology alliance partners and hyperscalers — giving me a genuine end-to-end perspective on how revenue is built, scaled, and customer value is realized.
My leadership style is grounded in curiosity, transparency, and operational discipline — with a deep belief that sustainable growth comes from well-designed systems and clear execution models, aligned teams, accountability, and a relentless focus on customer outcomes.
I'm actively exploring senior GTM, channel, and partnership leadership opportunities in hybrid cloud, AI, and cybersecurity — where the mandate is to build, scale, and win.
"Embed curiosity & humility into your hustle."
Me
Husband of 26 years and going strong. Father of two young men, one in tech sales, the other a serial entrepreneur. Christian. Doodle Dog Dad.
Arizona native. Dedicated but always disappointed Arizona Cardinals fan. Married into being a Chicago Cubs fan. Community volunteer. Outdoor adventurer. Author. Pickleballer. Enthusiastic golfer, generous scorer.
OWN IT.LIVE IT.DO IT
"Everything I've built professionally was fueled by the people waiting for me at home."
Partnerships, Trust, and the Behaviors That Build Both.
Every technology company says partnerships are a priority. Then the registered deal gets taken direct, the margins change without warning, the partner program changes every three years like clockwork and the partner who bet their payroll on your company quietly moves their best people to a competitor who behaves better. Nobody announces it. The channel just stops calling back.
Whether you run a channel, manage a technology alliance, own a partner business, or carry the quota in between, my new book might change what you do next Tuesday.
THE TUESDAY TEST
Available digitally, paperback soon
professional expierence & impact
Hybrid Cloud & AI Business Development Director, America’s Hyperscalers
Led VMware by Broadcom’s Hyperscaler go-to-market (Sell through & with) with Microsoft and AWS, accelerating the adoption of VMware Cloud Foundation (VCF) across the Americas while helping organizations move their VMware workloads within 3 miliseconds of Hyperscaler AI services.
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Influenced ~$200M+ in ACV bookings while delivering sustained quarter-over-quarter growth with ~90%+ customer retention rates
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Launched a new Hyperscaler VMware solution, AWS Elastic VMware Service (EVS) via customer & partner awareness, internal & external sales/technical enablement, target account identification & demand Gen marketing campaigns.
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Built a worldwide BI-driven account targeting tool (VAL+) that transformed raw install-base data into actionable intelligence, driving mid-80% prospect-to-opportunity discovery rates and establishing the global standard for scalable, data-driven sales and marketing execution.
Strategic Account Director, Amazon & Microsoft (Direct sales)
Owned the revenue number (sell to) for two of VMware’s largest strategic enterprise accounts in a direct sales capacity.
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Drove enterprise-wide subscription standardization from perpetual point products to VCF subscription, simplifying operations and unlocking hybrid/multi-cloud adoption at scale.
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Negotiated complex, multi-year contracts on Broadcom paper with substantial price increases, perpetual-to-subscription conversions, and point-product-to-platform migrations—protecting margin while deepening strategic partnerships.
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Built a deal modeling tool & process to accelerate deal modeling resulting in accelerated quote creation and deal approvals
Worldwide Go-To-Market Strategy & Execution Director
Office of the President
Worldwide lead in designing and executing a comprehensive end-to-end Go-to-Market (GTM) strategy focused on VMware's pivotal corporate objectives, driving accelerated growth, and facilitating the transition to a multi-cloud and software subscription model.
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Designed and operationalized a WW GTM Sales Play framework standardized in structure, flexible by segment, vertical, and geography, deployed across SMB, Enterprise, Strategic, Public Sector, and Healthcare sales organizations.
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Drove 36% increase in subscription/SaaS bookings, 15% lift in Sub/SaaS revenue mix, and 112% surge in ARR to $5.3B by aligning Sales, Marketing, Partners, Alliances, and Product around unified GTM execution.
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Generated $3.4B in Enterprise Cloud pipeline (+30% YoY) and $676M in End User Computing pipeline (+5% YoY), acquiring 4,979 combined new logos
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Orchestrated completion of 648 Collaborative Account Plans (CAP) across VMware’s most strategic accounts worldwide, standardizing enterprise engagement and accelerating deal velocity.
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Helped build and operationalize a system, Customer Journey Analytics (CJA), by translating raw VMware customer data (500K+ customers) into actionable insights for account teams which led to presenting the toolset at VMware RADIO (Research and development innovation offsite).
Sales Director, North America Partner Sales Team
america's leader for managed & territory partner business managers
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Built and led a Managed Partner Sales organization and executed a targeted go-to-market strategy with regional solution providers to market, sell, deploy, and drive consumption of VMware solutions.
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Recruited, trained, and led a high-performing Territory Partner Sales team, driving consistent pipeline growth and accelerating customer transition from perpetual to subscription models
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Architected the “Precision Guided Partnering” ecosystem framework that delivered 37% YoY bookings growth, 51% Sub/SaaS mix, and 23% transaction growth—leading the entire partner organization in every KPI.
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Built and managed a 31-person outsourced specialist sales team strategically embedded within VMware’s top 5 partners (CDW, SHI, Insight, Connection, Softchoice) that uncovered and accelerated $100M+ in incremental Commercial pipeline
Enterprise Account Director, US SLED
direct end user sales rep for state & local government's in Arizona & Nevada
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Deep understanding of State and local government operations, procurement processes, and compliance requirements
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Achieved 174% quota attainment and 85% YoY growth by aligning advanced technology solutions to measurable customer outcomes, including deploying the first Hyper-Converged Infrastructure in U.S. local government.
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Led 22 overlay sales and technical specialists through quarterly business plans, leveraging cross-BU collaboration to deliver a holistic approach to customer value realization.
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Created a territory account planning framework that adopted across the entire SLED sales organization as the standard for planning and execution—directly contributing to consistent growth and advanced technology attach across the US SLED Org
Sr. Partner Business Manager
first western region territory partner business manager at vmware, responsible for new partner recruitment & development
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Delivered 6 consecutive years of YoY revenue growth (102%–207% annually) by building a robust ecosystem of resellers, service providers, distributors, ISVs, and OEM partners.
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Drove disciplined adoption of Value Selling methodology, accelerating new product sales and adoption 3× faster than the Americas baseline.
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Expanded partner recruitment and engagement strategies that penetrated new verticals and extended customer reach across emerging markets.
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earned presidents club first two years IN ROLE
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Developed a partner toolkit, the partner resource guide, that was adopted across the america's to make it easier to do business with vmware
EARLY CAREER
CA (formerly computer associates)
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sMB Sales Director
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field partner manager
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distribution account manager (avnet & ingram micro)
microage
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software licensing specialist (adobe, iBM, novell & cA)
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business development rep